Home > App Store, iTunes, Optimization > Introduction: Tips and advice for launching an app within iTunes App Store

Introduction: Tips and advice for launching an app within iTunes App Store

If you had asked me 4 months ago how difficult it is to launch an app in the iTunes App store, I would have said that launching an app is not too difficult and that the main issues lie within getting your app to appear within the top 25-50 results within iTunes. It turns out that I was wrong and there is just as much work that goes into prepping for the launch of your app in the iTunes store as there is to market that app. In addition not a lot of marketers are sharing their knowledge about best practices for launching apps.

I was part of the Marketing team at Decide.com to launch the iPhone app in early November and this will be series about the key things I learned from the app launch.  One of the hardest things that I dealt with is that there aren’t a ton of resources available to help guide marketers through the launch of an app.  Apple itself provides developers with a 9 page PDF of guidelines for marketing an app within the App Store — but it is mainly their guidelines of how to use their branding within your marketing materials and promotions, and if you are one of the lucky few to get a 1:1 contact with someone inside of Apple, be prepared to follow all of the guidelines to a T.  The AppStoreMarketing document didn’t answer the key questions I had about what are the top things that a marketer can do to get higher ratings within the App Store, and I was lucky enough to have a few contacts who provided me with some great insight.

Over the next few days I’ll be creating a series on the key takeaways for launching an app, and what you can do to help improve your ratings – even before your app goes live.


Categories: App Store, iTunes, Optimization
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