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SEM Blog Articles (Coming Soon!)

Online Marketing Basics

A brief overview of the elements of Search Marketing including: Search Engine Optimization, paid Search Engine Marketing,  Social Media Marketing & Affiliate Marketing.

Basics of Search Engine Marketing

  • The bare bones basics of SEM. This is intended for individuals who are either just getting started or are looking for a refresher course.
  • SEM Landscape
  • Allocating budget across Search Engines
  • Campaign Hierarchy
  • Keyword Selection & Research
  • Ad Copy Basics

Advanced Search Engine Marketing

  • The meat and potatoes of SEM– where SEM gets fun & interesting!
  • Keyword Taxonomy & Advanced Campaign Hierarchy
  • Keyword Match Types
  • Negative Keywords
  • Ad Copy Messaging Framework
  • Ad Copy Optimization (A/B & Multivariant Tests)
  • Dynamic Insertion Elements
  • Creating & Utilizing Unique Tracking Codes

Basics of Search Engine Optimization

The bare bones basics of SEO. SEO is an essential part of any and all Online Marketing strategies, learn the basic elements of SEO and tips you can implement right away to make an impact on your sites rankings.

  • SEO Strategy
  • Keyword Selection & Research for SEO
  • SEO Copywriting
  • SEO Coding & Meta Tags
  • Content is King. Long Live Content.

Data Driven Decision Marketing

Data, data everywhere but how in the world do you use it? An introduction to Web Analytics, Key Performance Indicators, and how to marry back end data to search engine performance data in order to make sound data driven marketing decisions.

Online Marketing Dictionary

Searchable dictionary of Acronyms & commonly used online marketing terms. Refinable by SEO terms, SEM terms, and acronyms.

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