Home > Uncategorized > Comprehensive PPC Audit Checklist and Scorecard Wijnand Meijer

Comprehensive PPC Audit Checklist and Scorecard Wijnand Meijer

In March I posted links to Wijnand Meijer’s PPC Audit guide which contains a lot of great insights about auditing your paid search campaigns. I had the pleasure of meeting with Wijnand at the 2015 PPC Hero Conference in Portland, OR last month. If you are still looking at best practices for completing your own PPC Account Audit I’d recommend checking out his presentation Re-evaluating PPC Success, the Value of PPC Audits.

The biggest takeaway from his presentation was his sharing of a new PPC audit scorecard and checklist that takes the best practices from his Certified Knowledge blog series and places it into a single word document.

Happy Account Auditing!

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