Archive for the ‘Career’ Category

Point It Search Marketing

So I’ve got some exciting news…. I’ve taken a job with PointIt as their Director of Search Engine Marketing! I’m very excited to be joining such a great team of Digital Marketing professionals, including some very savvy women in Paid Search! You’ll be hearing more about what I’m up to and learning as the year progresses!


Categories: Career

Mentors and Mentoring

Mentors are essential in guiding and supporting us into becoming the best people we can be—professionally and personally. It’s a process of discovery and takes effort from both mentor and mentee. Here are some tips on cultivating effective mentoring relationships, and on being an effective mentor yourself.

The Mentoring Relationship
• Mentoring relationships develop over time—they’re an investment!
• A mentor is different than an advisor or a personal hero. A mentor is genuinely interested and invested in you.
• Being invested in you, and your long-term professional development and success, means the mentor can guide you toward the path that makes sense for you (not create a “mini-me”).
• Different mentors may play different roles in your life. They may act as one or all of the following: a guide, counselor, advisor, consultant, tutor, teacher, role model. Gathering together a team of mentors is an effective strategy to getting a variety of your needs met.
• Everyone is different. The more you know about your goals, needs and passions, and the more openly you can share these with your mentor, the better they can support you.
• How do you know if you have found a great mentor? A good place to begin is to ask yourself: Are they open, approachable and caring? Do they engage with you in ongoing conversation? Demystify the job/company for you? Provide constructive and supportive feedback? Provide encouragement? Foster networking and seeking out multiple mentors? Look out for your interests? Treat you with respect?
• Just getting started? Or haven’t found the right fit yet? (See point number one above!) Don’t give up, it’s worth it. Have “informational interviews” to find out more about the mentor’s work and their approach to work and leadership. These conversations will create a spark (or not) and you’ll know which relationships to invest more time in.
• Mentors can come from all directions. Peers can be great mentors for each other as well as family and people in industry circles.
• You, too, can be a mentor to others. Being able to give in both directions is the best way to learn and grow.

Categories: Career

How to respond when you’ve made someone upset or angry

I’m getting back into my leadership and mentoring mindset now that I’m going to be leading a team again. It’s an exciting thing to move from being an individual contributor to a manager– and one that I’ve missed since the dissolving of the iSEM team back in 2009. I’ve gotten back into reading management and leadership blogs and came across the article What to Do When You’ve Made Someone Angry on the Harvard Business Review.  It’s a great reminder for how to handle and deal with difficult situations where someone has gotten upset or angry and pertains to both your professional and personal life.

The article contains two examples that make it easy to relate and understand who to apply the easy principals to defuse the situation: an individual is 30 minutes late for a dinner date and a angry spiral of emails that stem from a work meeting gone bad. Both of these are use cases that apply to real life and that almost everyone has experienced in their personal and professional life.
A few highlights and quick reminders: a lot of strife comes from misunderstandings of intention vs. consequences.  While we mind not intend to upset someone our actions can, and instead of focusing on the intention we should focus on the consequences of our actions.

As it turns out, it’s not the thought that counts or even the action that counts. That’s because the other person doesn’t experience your thought or your action. They experience the consequences of your action.

So what do you do when you’ve angered someone?
Simple. So simple, that we over look it most of the time because we’re trying to get the other party to agree to our intentions, instead of acknowledging the consequences of our actions.

When you’ve done something that upsets someone — no matter who’s right — always start the conversation by acknowledging how your actions impacted the other person.

You can put it into three simple steps to create your response to the situation. Don’t attempt to justify. Apologize, accept responsibility, and attempt to change.

1. Regret
2. Responsibility
3. Resolution

(1) I’m sorry because (2) [action you are responsible for & consequence of action]. (3) How can I make it better?

Next time you see yourself going in the downward spiral of anger. Try to respond with the simple 1.2.3. answer and see if your need to justify your actions dissipates.

PubCon New Orleans 2013

January 12, 2013 2 comments

PubCon New Orleans April 23 - 25th 2013l Earlier this week my coworkers probably thought I was going a bit kooky. In the middle of the day I let out a mild “Wohoo!”  and started jumping up and down, giddy with glee. Why you might ask? Because my speaker proposal for PubCon New Orleans was accepted. It’s one of the first larger conference series I’ve submitted my application for and I I got the notice saying “Congratulations you’re session was approved and you’ll be speaking on 1-2 panels.”

In years past I always wanted to go and speak at different conferences, but I’ve missed the speaker sessions proposal deadlines or didn’t have budget approval to go and speak. This year I made the decision to apply to a handful of conferences and if my employee won’t cover the cost I will. I love network and sharing what I know with others and this is one of the best ways to do so!

Are you looking for a Digital Marketing conference this spring to help you hone in your skills?

The consider attending PubCon. It covers Paid and Organic Search, Social Media, and Affiliate Marketing. Hopefully I’ll see you there. I’ll be speaking about the 2012 Holiday Season and what strategies Harry & David took to have a successful holiday season despite a drop in online shopping between Cyber Monday and Free Shipping Day. I’ll also be speaking about Google Product Listing Ads and the best practices for implementation to help you in the transition from Google Shopping to the Google PLAs.