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Free Tool to Create a Vanity URL for G+

Free URL Shortening Tool to Create a Vanity (and SEO Optimized) Google+ URL shared via @Mashable http://ow.ly/k7gjk

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Blackout Marketing: Real-time Twitter Campaigns during the Super Bowl

February 4, 2013 Leave a comment

If you haven’t seen the Twitter campaigns by Tide or Oreo yet then you’re missing out on two great examples of brands that thought quickly and decisively to use social media to create buzz during the super bowl. These examples are great uses of “Newsjacking” to drive reach and brand presence, capitalizing on the fact that they had already made a major investment by advertising during the Super Bowl.

Oreo-Superbowl-Blackout

Tide-SuperBowl-Blackout

4 Tips on on how you can leverage quick thinking and social media for your brand:

  1. Know your brand and your audience. Keep your brand tone/intent in check without being overly cheeky
  2. Have all of the right stakeholders available or on speed dial during key events.
  3. Monitor social chatter and stay on top of current events.
  4. Use the appropriate trending hashtags to get your brand seen.

Here are a handful of great articles on how these brands were able to get creative developed and approved so quickly during the Super Bowl:

Marketing Land: Brands Newsjack the “BlackOut” by Matt McGee
Age Age: Marketers Jump on Super Bowl Black Out to create Real Time Campaigns
Forbes: Behind the Scenes at Oreo’s Super Bowl Slam Dunk
Best & Worst Marketing Campaign Execution in SuperBowl 13

Social Media Optimization

November 15, 2012 Leave a comment

I was going through my backlogs of presentations I’ve done over the years at different conferences and wanted to touch upon something I first spoke about back in 2011 at the Wappow Search and Social Conference in Hawaii: Social Media Optimization.

Social Media Optimization

As a marketing manager it’s been important to make sure that every bit of marketing I do is searchable and can help build my brand. I noticed on Facebook that some brands were easier to find than others and that one of the elements these brands had in common was that they appeared to be optimization their social media presence similar to how an SEO professional would optimize their website.

Key components to SMO:

  • Have a Brand Relevant Name / Profile Title
  • Develop keyword rich bios. Optimize the “About Us” text to use brand and generic keywords. It’s all about leveraging the space to be consistent with your brand message/tone while using the keywords and phrases customers would use to search for you.
  • Linking and Cross Linking. Link to your website, link to your social profiles.
  • Use the ALT text for images to target keywords and phrases — heck even use the name of the image to be descriptive. (Don’t go overboard here!)
  • Post regularly to your social media sites to establish authority and use the keywords and phrases you want to rank for.

Jessica Lee of BruceClay SEO live blogged my presentation and it can be found here: Social Media Marketing and Optimization